EXPERIENCE LEADERSHIP--One Student at a Time
The Charles H. Lundquist College of Business is poised to achieve internationally recognized excellence in education and research. Already recognized as the world's best in sports marketing and among the elite in entrepreneurship, the college is now moving forward to further establish those niche areas and launch two new interdisciplinary concentrations of academic excellence.
Building on its current strengths - intimate size, faculty expertise, research mission, commitment to experiential learning, liberal arts foundation (critical thinking), and a new state-of-the-art facility-we believe the Lundquist College of Business can achieve the growing aspirations of its faculty, administration, students, and alumni. What follows is an outline of the strategy required for success and how you can participate.
The Foundation
A college is composed of physical, human, and intellectual capital combined to produce well-educated students and important new knowledge. A great college must be superior in each of these components to fulfill its mission and promise to students, alumni, and the community.
The Lillis Business Complex represents exceptional physical capital. Its designated spaces for student groups and themed centers of excellence provide a stimulating, technologically rich environment that facilitates modern business education and research. Its environmentally conscious design reflects the values of the college, the University of Oregon, and the state.
The human capital of the college-its faculty and staff-is excellent by any measure but insufficient in size to achieve the college's strategic vision. Faculty and staff are dedicated and caring, despite being substantially overextended. Exceptional senior faculty members have mentored new hires to build a strong junior faculty. However, as senior faculty members retire, they will need to be replaced by quality academics who will expect to be compensated at a rate commensurate with an elite business school. Substantial private support will be required to attract and maintain the best and brightest faculty and staff.
The intellectual capital of the college includes curriculum and processes. Recent revisions of curricula have emphasized experiential learning. Though pilot programs have been extremely successful, resource constraints have left this vision largely unrealized to its fullest extent.
The Vision
The Lundquist College of Business will be nationally recognized in four interdisciplinary themes. Building on strong disciplines in accounting, decision sciences, finance, management, and marketing, these themes will create a matrix organization for research and education. The thematic focus will enhance the disciplines through visibility, resources, and expanded opportunities for faculty and students. Themes carry the promise of national and international prominence.
Themes
Themes must be rooted in what is special about Oregon; they must build on existing and new faculty strength; they must lead to jobs in the Oregon economy and beyond; they must present an opportunity for national leadership; and they must be capable of attracting external funding. Each thematic center will be responsible for facilitating interdisciplinary research and providing experiential opportunities for students. Discussions with faculty and the external community have identified four themes:
Corporate valuation
Entrepreneurship and innovation
Sports business
Sustainable supply chain management
A Lundquist College of Business Education
The college's educational model is built on four pillars:
The Lillis Business Complex is a world class learning environment specifically designed for experiential, team-based education.
The liberal arts foundation of the University of Oregon endows students with the critical thinking skills and a foundation in mathematics, economics, psychology, and philosophy-knowledge necessary for successful business professionals.
Exceptional research and teaching faculty provides -students with fundamental knowledge of business principles. Further, as one of only two nationally recognized research faculties in the Pacific Northwest, the college creates significant new knowledge for businesses and business leaders.
Each student's education is integrated with experiential learning opportunities that impart ethics, communication, teamwork, and leadership skills. Students participate in a capstone, interdisciplinary experience with industry partners.
Choices among fundamental majors on one axis and interdisciplinary themes on another allow students to customize their education to their needs and interests, and the needs of the economy. This customization leads to a more robust education and provides a point of distinction for the college regionally and nationally. We call this educational approach EXPERIENCE LEADERSHIP.
The Need
To realize this vision, the Lundquist College of Business must achieve four goals:
Increase the size of the faculty. Augmenting state funds with private support will finance this growth and investment. Financial support in the form of endowed chairs ($2 million), professorships ($1 million), research scholars ($0.5 million) and other faculty excellence funds is critical. ($22.4 million total).
Create and strengthen teaching and academic programs. Establish a leadership institute to offer a customized, integrated education and to develop additional leadership and experiential opportunities for students. Strengthen the two existing and launch two additional centers to support selected interdisciplinary themes. Strengthen undergraduate and graduate programs. ($42.6 million total).
Provide students access to a Lundquist College of Business education via scholarships. ($8 million total).
Connect with the business community. Complete the building renovation and create programs that bring executives to campus to share their expertise with students and faculty. ($7 million total).
Join us in achieving world-class excellence in business research and education.
