Guided by the belief that sports marketing is consumer-driven, global in scope,
and that entrepreneurial thinking and action are critical to the continued growth
of the sports industry, the James H. Warsaw Sports Marketing Center aims to
promote an environment where both academic study and industry "street smarts"
come together to educate the next generation of sports marketers.
Throughout the world, people participate as players and spectators in a wide
variety of sporting activities, creating opportunities for the marketing of
goods and services ranging from soft drinks and snacks to checking accounts
and investments. The Warsaw Center, through intensive interaction between successful
members of the sports business community and top scholars, advances sports marketing
knowledge by developing an understanding of the field and by identifying and
proposing responses to major opportunities and problems within the global sports
community.
The Warsaw Center focuses on the business of sports. Jim Warsaw, the Center's
founder, feels very strongly that the industry needs individuals who understand
sound business principles. In his words, "Sports marketing is not sports management.
Both are important, however, the real business of sports revolves around understanding
consumer behavior and motivating target markets to purchase goods and services.
Without purchases by consumers, there would be no sports marketing industry."
Contact Us:
Paul Swangard, Managing
Director
James H. Warsaw Sports Marketing Center
Charles H. Lundquist College of Business
1208 University of Oregon
Eugene, OR 97403-1208
(541) 346-3262
e-mail: warsaw@lcb.uoregon.edu
