Students must take MKTG 390, MKTG 420, MKTG 435 and MKTG 490. In addition to taking the four required classes, we recommend marketing concentrators strongly consider taking one of the following electives: MKTG 445 – New Product Development or MKTG 470 – International Marketing. Taking five marketing classes will prepare you thoroughly for a marketing career and enhance your job market prospects upon graduation. Marketing majors at other universities usually take five or more marketing electives.
Students are strongly encouraged to take MKTG 390 and MKTG 420 as early as possible. These required courses provide foundational content and must be taken prior to enrolling in MKTG 490, the capstone course for the marketing concentration.
Students in the marketing concentration must also take at least two electives from other Lundquist departments. We recommend the following as useful preparation for a career in marketing management: DSC 433 (Information Analysis for Managerial Decisions- pre-req: DSC 340) or DSC 488 (eBusiness- pre-req: DSC 340); MGMT 417 (Negotiation Strategies) or MGMT 420 (Managing in a Global Economy); ACTG 360 (Cost Accounting).
Tentative Marketing Course Offerings 2008-2009
Fall 2008
Winter 2009
Spring 2009
MKTG 390 (2)
MKTG 390 (2)
MKTG 390 (2)
MKTG 420
MKTG 420
MKTG 420 (2)
MKTG 435
MKTG 435 (2)
MKTG 435
MKTG 445*
MKTG 445* (2)
MKTG 470*
MKTG 470*
MKTG 490
MKTG 490 (2)
*These courses will be offered, but they are not required for the marketing concentration.
Course Descriptions:
MKTG 390 Marketing Research (4). Design, implementation analysis, interpretation, and reporting of research for marketing decisions. Hands-on experience with techniques for data collection, statistical data analysis and communication of results. Pre-req: Major status and MKTG 311.
MKTG 420 Marketing Communications (4). Advertising, sales promotions, public relations, and personal selling. Emerging communication media. Legal regulations and ethical considerations in mass media advertising. Media planning and promotional budgets. Pre-req: Major status and MKTG 311.
MKTG 490 Marketing Strategy is the capstone course, and should be taken as a student nears graduation. MKTG 390 and MKTG 420 provide an important foundation for MKTG 490. Both are listed as pre-requisites to MKTG 490. Therefore we urge students to be sure to complete both MKTG 390 and MKTG 420 early in their program. The primary focus of this class is developing and implementing marketing strategies and determining their impact on customer satisfaction and profitability.
MKTG 435 Consumer Behavior (formerly MKTG 360) is also a valuable elective for marketing concentrators. Understanding consumer psychology is a key marketing skill. Taking MKTG 435 deepens a student’s knowledge about consumer psychology and how to apply that knowledge as a marketing manager. In MKTG 435, students increase their ability to think analytically about consumer behavior and to predict how marketing tactics may influence demand for their company’s products and services. (Students cannot earn credit for both MKTG 360 and MKTG 435). Pre-req: Major status and MKTG 311
The marketing department also offers two other MKTG-prefix courses. MKTG 445 (New Product Development) is designed for students in the Entrepreneurship Concentration and students generally interested in innovation and new product development. MKTG 470 (International Marketing) is designed for students getting a certificate in global management and students with a general interest in international business. Students in the marketing concentration will find both of these two courses valuable. However, in doing a marketing concentration, these courses do not substitute for required courses cited above.
