Scott Davis launched From The Rooftops in April 2007. In his career, Scott has helped some of the world’s leading brands with challenges such as new product/service launches, effective brand architecture strategy and messaging, long- and short-term strategic planning, and corporate re-branding. A featured speaker for organizations ranging from the American Marketing Association to the Rotary, and published thought leader on the subjects of research and branding, Scott brings his expertise and unique point of view to every client challenge. He earned his BBA from the University of Portland and MBA from UO’s LCB (Class of 2001). Current clients include the Smithsonian and Oregon’s SAIF Corporation.
From the Rooftops is about building and evolving meaningful customer relationships. Creating those evangelists that grow and sustain the world’s strongest brands. We specialize in brand research, strategy and alignment. Everything we do starts with your customer. Engaging them through dialogue, then helping you to tell the story of your brand. In traditional terms, these services are best described as follows:
Research and Insights: The conversation must start with your customers.
Qualitative and quantitative discovery
Competitive landscape assessment
Observational methodologies
Brand Strategy: You must tell your story and organize your brand(s) in a way that is meaningful and relevant to your customers.
Positioning and messaging
Identity pillars
Architecture
Integrated communications planning
Brand Alignment: The world’s greatest strategy will fail if it’s not reinforced by your brand experience.
Brand Experience brainstorming
Touchpoint assessment and improvement
Communications assessment and tuning
