DAY ONE: Sponsorship of sports, arts and entertainment is an established marketing platform that has been the focus of hundreds of research papers to date. Still many areas such as measurement and integration are under-researched. This two-day research conference in sport marketing is therefore focused on the topic of sponsorship. Get details: http://uolcb.co/Sponsorship-Conference-2012
Thursday, June 21, 2012
8:00 a.m. to 5:00 p.m.
Location: University of Oregon Portland Center, White Stag Block Portland, Oregon
Contact: T. Bettina Cornwell, 542-346-8241, tbc@uoregon.edu
Audience(s) / Area(s) of Interest: Alumni, Faculty/Staff, MBA, PhD, Warsaw Sports Marketing Center
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