Refer to the UO Bulletin for the official course descriptions.
MKTG 390 Marketing Research (4) Design, implementation, analysis, interpretation,
and reporting of research for marketing decisions. Students develop skills in
defining research problems, designing surveys, experiments and observational
studies, managing data collection, performing data analysis and communicating
results. Pre-req: MKTG 311.
MKTG 420 Marketing Communications (4) Advertising, sales promotions, public
relations, and personal selling. Emerging communication media. Legal regulations
and ethical considerations in mass media advertising. Media planning and promotional
budgets. Pre-req: MKTG 311.
MKTG 490 Marketing Strategy (4) is the capstone course, and should be taken
as a student nears graduation. MKTG 390 and MKTG 420 provide an important foundation
for MKTG 490. Both are listed as pre-requisites to MKTG 490. Therefore we urge
students to be sure to complete both MKTG 390 and MKTG 420 before enrolling
in MKTG 490.
MKTG 425 Strategic B-to-B Relationships (4) In modern marketing, developing
business-to-business (B-to-B) relationships with other companies is a critical
skill. Students learn to work with supply chain partners and distribution channel
members to deliver customer value. Forecasting demand, planning supply chain
resources, integrating demand-and-supply within and between companies, and building
service and sales relationships.
MKTG 435 Consumer Behavior (4) Understanding consumer psychology is
a key marketing skill. Taking MKTG 435 deepens a student's knowledge about consumer
psychology and how to apply that knowledge as a marketing manager. In MKTG 435,
students increase their ability to think analytically about consumer behavior
and to predict how marketing tactics may influence demand for their company's
products and services.
MKTG 445 New Product Development (4) Analyzing and developing new markets.
Managing the product development process. Launching innovative services and
products with limited resources. Developing marketing plans for new ventures.
Pre-req: MGMT 335. (MKTG 445 is designed primarily for students in the Entrepreneurship
Concentration and students specifically interested in innovation and new product
development.)
SBUS 450/550 Sports Marketing (4) Essentials of effective sports marketing.
Includes research, segmentation, product development, pricing, licensing, and
communication channels such as advertising, sales promotion, and publicity.
Prereq: MKTG 311 or 611 or equivalent.
SBUS 451 Sports Marketing Communication (4) Publicity, public relations,
advertising, use of celebrities, sales promotion, sales force involvement. Economic
and public policy issues. Prereq: MKTG 450.
SBUS 452 Sports Sponsorship (4) Detailed consideration of the relation
between sports and corporate sponsorship programs. Focuses on alignment marketing,
sponsor value, and sponsorship evaluation. Prereq: MKTG 450.
SBUS 453 Law and Sports Marketing (4) Legal and public policy issues
in marketing sports organizations, athletes, an d products., including intellectual
property , licensing, sponsorships, agents, antitrust and contract law. Prereq:
MKTG 450
MKTG 470 International Marketing (4) Analyzing and planning marketing
strategies and campaigns for global and multinational markets. Understanding
cross-cultural differences in customer behavior and marketing systems. Pre-req:
MKTG 311. (MKTG 470 is designed primarily for students getting a certificate
in global management and students with a specific interest in international
business.)
BUSINESS ENVIRONMENT COURSES (BE)
325 Global, Legal, and Social Environment of Business (4) Legal and ethical regulations of business organizations - including their human resource, financial, production, marketing, and environmental functions - in the United States and internationally. Prereq: junior standing.
420 Business Law (4) Law of business transactions including contracts, Uniform Commercial Code, creditor-debtor relations, and international trade. Law of agency and business organizations including partnerships and corporations.
425 Business Social Responsibility (4) Concepts of business and government social responsibilities in a world economy, applied business ethics in management decisions, and strategic growth policy planning. Prereq: senior standing.
