The MBA concentration in Marketing is designed to provide students
the depth of knowledge and the critical thinking and analytical
skills required to succeed in today's and tomorrow's sophisticated,
dynamic marketing environment. Graduates in this concentration
generally go into marketing management positions though many peruse
careers in advertising or sales management.
Generally, several courses are required and the others are chosen by the
student to reflect the student's career interests. The courses
required change from year to year to reflect the evolving skills
required by the market. The MBA courses currently offered
in the marketing concentration include:
