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Professional Leadership and Experience

Marian Friestad is an elected Fellow of the Society for Consumer Psychology (SCP), the division of the American Psychological Association devoted to the study of consumer behavior. She is only the fourth woman chosen as an SCP Fellow, of the 56 scholars to receive this honor in the long history of SCP.

Dennis Howard was named the charter Research Fellow of the North American Society for Sport Management, which also honored him with the Earle F. Zeigler Award for career research contributions. He is also an elected Fellow of the Academy of Leisure Sciences.

Lynn Kahle is also an elected Fellow of the Society for Consumer Psychology. In addition, he is an elected Fellow of the American Psychological Association (over 100,000 members) and a charter Fellow of the American Psychological Society.

Peter Wright is an elected Fellow of the Association for Consumer Research (ACR), an international consortium of consumer researchers from academia, industry and government. He is one of 18 scholars to receive this award in ACR's 34-year history.

Marketing faculty members have served national academic organizations as presidents, treasurer, director, publications chairperson, and chairs of national conferences. Oregon marketing faculty have served as associate editors and long-time editorial board members for the Journal of Consumer Research, Journal of Consumer Psychology, Journal of the Academy of Marketing Sciences, Psychology & Marketing, Journal of Consumer Affairs, Journal of Sport Management, Journal of Leisure Sciences, and Sports Marketing Quarterly. And, we have been invited reviewers for other top journals, including the Journal of Marketing, Journal of Marketing Research, Marketing Science, Decision Sciences, Management Science, Journal of Business Logistics, Journal of Personality & Social Psychology, Science, Journal of Applied Social Psychology, Journal of Advertising, Journal of International Business Studies, Marketing Letters, American Psychologist, Journal of Personality, and Personality and Social Psychology Bulletin.

Collectively, we have a good dose of real world experience. John Godek has been founder of two startup companies, IDS Communications and Webmark Technologies, and Executive Officer, US Coast Guard. Susan Golicic was Logistics Analyst for DaimlerChrysler and Environmental Engineer for Scientific Ecology Group and Knolls Atomic Power Laboratory. Simona Stan was Technology and New Products Manager for a major company in her native Romania. Dave Boush has been a Marketing Research Analyst, Hallmark Cards. Marian Friestad was co-founder and partner, Badger Gymnastics Academy.

In addition, Oregon faculty have consulted to firms in the Pacific Northwest and nationwide, such as Marriott, Polaroid, American Express, Tandem Computers, Donaldson Company, U.S.West, Pape Group, Moet-Chandon, PW Pipe,1st Interstate Bank, Apple Computers, General Motors, Beatrice Hunt-Wesson, The Interpublic Advertising Group, Subaru, and AcuPoll. Oregon marketing faculty have also done expert witness work on litigation matters involving Bristol-Myers Squibb, Visa International, Nike, Adidas, Pacific Bell, the Oakland Raiders, Nautilus, PCH, Toyota, Vidal Sassoon, the America's Cup, Perrier, the tobacco industry, the pharmaceutical industry and the American Pediatrics Association.

 


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