One of the most exciting and satisfying activities in business is to
start a new venture. In this course students will learn how to prepare
a comprehensive business strategy for launching a new business. The
vehicle for doing this is the preparation of a start-up business plan
based on an opportunity that students have selected. Students will draw
upon their entire business education and experience, and bring it to bear
on a plan for launching a new venture. Working in small teams, students will
research the market for the product or service; prepare marketing, sales,
development and operations plans; and make financial projections.
