One of the most exciting and satisfying activities in business is to start
a new venture. In this course students will learn how to prepare a comprehensive
business strategy for launching a new business. The vehicle for doing this is
the preparation of a start-up business plan based on an opportunity that students
have selected. Students will draw upon their entire business education and experience,
and bring it to bear on a plan for launching a new venture. Working in small
teams, students will research the market for the product or service; prepare
marketing, sales, development and operations plans; and make financial projections.
