East Coast Trip Day 2: Under Armour and a Surprise Visit with Kevin Plank
The second leg of our East Coast trip featured a visit to Under Armour’s headquarters in Baltimore. MBA student Jaehwan Kim takes us through the day:
Adam Peake, Vice President of Sales at Under Armour, graciously greeted us off the bus when we arrived and showed our group around the office grounds. The scenery around headquarters was great with the nearby Baltimore harbor in view.
As we made our way inside the offices, the building and rooms looked about as sleek as the commercials that Under Armour puts on air and in print. With athlete portraits, full wall posters, and “Protect This House” slogans around every corner, we knew we were at the home of Under Armour.
Taking our seats in the conference room, we then had a round table discussion with a few executives from the company, including Chief Operating Officer, Wayne Marino and the Sr. Vice President of Marketing, Steve Batista. We discussed many aspects of the UA business including the launch into running, international plans, Under Armour’s American-themed brand and the brand’s long-term goals.
After the meeting, we made our way back outside and toured Under Armour’s recently acquired building right next door to headquarters, where the company can host corporate events. To cap things off, we ran into the Chief Executive Officer of Under Armour, Kevin Plank, and had a quick chat with the man who started the company.
Under Armour really rolled out the red carpet for us for the day and we were provided with a great visit to one of the more powerful sports apparel companies in the business. Check back soon for a recap of our third leg of the East Coast trip, and our first day in New York City that included an industry luncheon and alumni networking night on the town.











