JAMES H. WARSAW SPORTS MARKETING CENTER

The University of Oregon has never been about sports or business as usual--from legendary track star Steve Prefontaine to having one of the first environmentally friendly business school facilities in the nation. Given that enterprising reputation, it's little wonder that the UO's Warsaw Sports Marketing Center was the country's first sports business program housed at a college of business (the Lundquist College of Business to be precise). Today, the center is recognized by ESPN, Sports Illustrated, Sports Business Journal, and others as the leading think tank and training ground for the sports business industry.