Faculty and Staff Profiles
No other program in the country has a better line-up than the Warsaw Sports Marketing Center's team of award-winning educators and prominent industry specialists. They motivate and illuminate their students with a dynamic mixture of grounded theory and real-world application. A detailed profile of each can be viewed by clicking on faculty names and photographs below:
CENTER STAFF
Managing Director
In addition to teaching at both the undergraduate and graduate levels, Swangard oversees the day-to-day operations of the nationally recognized Warsaw Sports Marketing Center, and serves as one of the center's primary industry analysts on sports business issues. He also serves as a consultant to many leading sports firms. Swangard's comments on the industry have appeared in numerous national publications including The Wall Street Journal, New York Times, and USA Today along with appearances on ABC's Nightline, ESPN's Outside the Lines, and CNBC's Power Lunch.
AFFILIATED FACULTY
Adjunct Instructor of Sports Business, Woodard Business Fellow
Nationally known sports marketing expert Bolger brings a wide range of hands-on industry experience to his courses at the Lundquist College of Business. Currently charged with developing club services at Major League Soccer, Bolger has had leadership roles in the sports business since 1988. In that time, he has worked for such well-known sports franchises as the Pittsburgh Pirates, Florida Panthers, Washington Capitals, and Portland Trail Blazers. In 2008, Bolger was named managing director of of marketing partnerships for the United States Olympic Committee. He is also the president of Stoneybatter, Inc., the Portland-based sports marketing firm specializing in franchise, revenue generations, marketing, and brand management.
Edwin E. & June Woldt Cone Professor of Marketing, Director of Research for the Warsaw Sports Marketing Center
Known as one of the world's leading authorities on sponsorship and sports marketing, Cornwell's work has been covered extensively in national and international publications, as well as appearing in numerous academic journals. Her research focuses on marketing communications and consumer behavior and often includes international and public policy emphases. In 2009, Cornwell was recognized by the American Marketing Association's Sports Marketing and Special Events Special Interest group for her contributions to the scientific understanding of sports business. Her areas of expertise include advertising, corporate sponsorship, marketing, public policy, and sports marketing. Cornwell is the organizer of the upcoming sponsorship research conference entitled "Focus on Sponsorship" scheduled to take place June 2012.
Adjunct Instructor of Sports Business
Ellen Schmidt-Devlin competed at the University of Oregon in Track and Cross Country from 1976-1979. She was also a 1980 Olympic Track and Field Trials participant in the 1500 meters. Over 27 years with Nike, Inc., she held leadership positions in Beaverton, OR, Exeter, NH, Hong Kong, Japan, Thailand and Korea. Schmidt-Devlin is currently the executive producer of We Grew Wings, a women's sports documentary and adjunct instructor at the University of Oregon, Lundquist College of Business.
Philip H. Knight Professor of Business
A go-to source for media seeking insights into sports business, Howard is among the most quoted and cited authorities at the University of Oregon. Considered the leading authority on sports finance, Howard has authored three books and more than 100 articles in sports and leisure management and marketing publications. Most notably, his book Financing Sport (coauthored with John L. Crompton) pioneered the application of business and financing principles to the sports industry.
Associate Professor of Marketing
Madrigal's research interests center on social psychology and consumer behavior as these relate to sport and tourism. He is particularly interested in those theories that explain the perceptions of sports fans and tourists. He is currently involved in a number of studies examining the ability of Weiner's (1986) attributional theory of motivation and achievement to explain fans' and tourists' satisfaction judgments. Prior to joining the Lundquist College of Business faculty, Madrigal taught sports management at Ohio State University and Arizona State University.
Donald A. Tykeson Senior Instructor of Business
Phelps's areas of research and interest include the law as it relates to sports marketing, international business, and entrepreneurial organizations. In addition to teaching at the Lundquist College of Business, Phelps has been engaged in the private practice of law since 1975. Phelps is a member of the Oregon State Bar Association and has served as a municipal judge, city attorney, and legal counsel to numerous business organizations. He is also a small business owner.
Director of O Heroes, Executive Programs Coordinator, Athletics Liaison
Judy Sheldon holds the first joint appointment between Athletics as the Director of O Heroes and is also the Executive Programs Coordinator for the Warsaw Sports Business Center as well as being the liaison between the two. This includes managing O Heroes as a nonprofit, organizing over 5,000 of student-athlete volunteer hours, and maintaining relationships with the community and university. With Warsaw she mentors and works with undergraduates and graduates, creating internships, projects, and independent studies. Judy also assists with outside Warsaw projects such as the Global Mentorship Program put on by espnW and the US State Dept as well as student-athlete development activities such as the Student-Athlete Advisor Committee meetings and events. Judy is a graduate of UC Davis where she was a track and field athlete and is also an alumna of the Warsaw MBA program.
Senior Instructor of Sports Business and Industry Analyst
Whitney Wagoner is Senior Instructor of Sports Business/Industry Analyst for the University of Oregon’s Warsaw Sports Marketing Center. Whitney returned to the Warsaw Center in the fall of 2003 to teach various sports business courses at both the undergraduate and MBA level, including Sports Marketing and Sports Sponsorship. A 1996 graduate of the UO, she spent seven years in a variety of marketing positions with the National Football League in New York. While at the NFL, she was responsible for the management of several key sponsorship programs including Motorola, Sony and IBM. Whitney also spent four years with Peter Jacobsen Productions as event staff for the Fred Meyer Challenge. She completed her graduate business studies at theStern School of Business at New York University, earning an MBA in Marketing & Economics.
Along with her teaching duties, Wagoner also works within the Center’s industry consulting unit, is faculty advisor for the undergraduate Warsaw Sports Business Club and serves as a media spokesperson for the Warsaw Center. In 2008, she won the Business Advisory Council Undergraduate Teaching Award and the Dean’s College Service Award at the Lundquist College of Business.