Innovation Is Not Invention. It's a Mindset.
It's a pragmatic approach to business: an instinct to remake a market, to target situations where competition is complacent, to disrupt, to change expectations and outcomes.
This instinct is part of the fabric of the UO Lundquist College of Business. We created the first and leading sports business program. We educate and learn in the first environmentally-certified business school facility in the country.
And now, we are launching the Business Innovation Institute, staking out a new and compelling market opportunity for business education.
It is at the intersection of innovation, entrepreneurship, and sustainable business that we see our greatest opportunities, and the Business Innovation Institute leverages the Lundquist College of Business’s strengths and reputation in these areas to explore and advance new markets, discoveries, and approaches to business.
The Business Innovation Institute will house our Lundquist Center for Entrepreneurship (LCE) and Center for Sustainable Business Practices (CSBP), creating a learning platform where innovation embraces creative and disruptive market-based solutions in a societally responsive way, resulting in value generation, growth, and efficiency.
Through hands-on learning and industry collaboration, the institute will combine a broad but integrated focus on opportunity recognition, new venture creation, new business models, green product development, optimized supply chains, and more.
Both the Lundquist Center for Entrepreneurship (LCE) and Center for Sustainable Business Practices (CSBP) will continue to be distinct entities under Business Innovation Institute umbrella. But the end result will be a more focused educational mission for each center; enhanced opportunities for experiential learning, internships, and career support; stronger research and faculty support; and increased connection to industry.
Our journey to redefine business and innovation's role in society is just beginning.
Read Dean Kees de Kluyver's thoughts on the Business Innovation Institute
Business Innovation Institute
1208 University of Oregon
Eugene, OR 97403-1208
Slides: 1) Shady Peeps, launched by MBA students while still in school; 2) Phil Knight, Nike founder and chairman, and 1959 Lundquist College alum; 3) Swing Mobility walker, reinventing the walker for youth and young vets, developed by undergraduate business students while still in school; 4) A sustainable business project for Kettle Foods; 5) The Oregon Ducks' new football helmet; 6) The Lillis Business Complex, the first environmentally certified business school facility in the nation.